Build the perfect survey
Engage respondents from beginning to end with dynamic survey questions that boost response rates and improve answer quality. Your creative control is nearly limitless: change fonts, buttons, visuals, layout and data capture methods. Modify sliders, selection stamps, backgrounds, zoom features and rollover selection features. You can even change any icon or image into a button that a respondent can select.
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Single-choice: Ideal for questions where respondent selects one possible option. | See sample |
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Multi-choice: Ideal for questions where respondent selects more than one possible option. | See sample |
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Text Input: Free-form text response can be alpha, numeric, a combination or monetary; text can be tied to logic, and upper numeric limits can be set. | See sample |
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Star Rating: Ideal for scoring, a common task in many online surveys. | See sample |
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Single-choice Matrix: Restricts participant to selecting only one response per question in the matrix. | See sample |
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Multi-choice Matrix: Lets participant select all answer choices that apply for each question in the matrix. | See sample |
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Scrolling Matrix: New approach to grids: shows one question of a matrix at a time with same answer choices represented as text, icon or image. | See sample |
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Basic Slider: Presents values in a vertical or horizontal bar format where sliding button can be replaced with an image or icon of choice. | See sample |
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Linked Sliders: Allows you to ask multiple slider questions that are linked to a budget on same screen so respondents can be more precise in their answers. | See sample |
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Drag and Drop: Ideal for traditional card sorter formats where respondents drag selections, which are presented as a set or in sequence, into various buckets. | See sample |
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Drag and Flag: Option-ranking or list-builder format that is an alternative to the Basic Slider. Target Drag & Flag is an alternate version. | See sample |
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Drag and Graph: Allows respondents to evaluate items based on two factors; drag and drop text or images onto a two-dimensional graph. | See sample |
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Image or Word Picker with List Builder: Allows respondent to build single or multiple lists by selecting text or image buttons; rollover and zoom effects available. | See sample |
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Image or Word Picker with a Stamp: Alternative to single and multiple choice; respondent can select one or a set number of buttons; rollover and zoom effects available. | See sample |
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Mouse Painting: Intuitive way to handle diary studies where respondents use their mouse to complete large option sets for activity questions. | See sample |
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Audio and Video Streaming: Embed audio and video into a survey followed by rating, scoring and text input question. Ideal for advertising and brand recall. |
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Audio and Video Dial Testing: Evaluate broadcast media; respondents can rate audio and video and pause to provide comments anytime throughout the review. | See sample |
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Mood Board Evaluator: An invisible clickable shape can be drawn over mood board imagery and text for evaluation of product design, advertising or website layouts. | See sample |
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Text Editor: Respondents can evaluate creative content by highlighting text or images and making comments on how you feel about it and why. | See sample |
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Dropdown Component: Ideal for single-choice long list sets; option to add a vertical slider to the right of the drop-down to help navigate large lists for selection. | See sample |
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Virtual Shelf: Present a set of products on a shelf and let respondents select, review, zoom, rotate and purchase items; there are timer, budget and randomization options. | See sample |
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Headline Writer: Allows respondents to produce messaging to tie into visuals such as packaging, products and labels; text font and layout is dynamically scaled. | See sample |
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GMI Consensus: Allows respondents to cross-evaluate each others' comments and/or write their own. Much of the interpretation is done for you with the final result being a ranked list of comments based on group consensus. | See sample |
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